Chatbot Statistics (How Many People Use Chatbots?)


Are you ready to delve with us into the world of exciting chatbot statistics?

Customer service and engagement are changing, thanks to artificial-intelligence-powered virtual assistants, aka chatbots.

Two main benefits make chatbots as popular as they are, 1) they offer instant support, and 2) they offer support 24/7.

Plus, they are excellent companions of human agents, which, together, can take customer satisfaction to the next level.

In this article, we unravel the fascinating insights and trends that shape the world of automated conversations.

From customer engagement metrics to response times, user satisfaction rates, and cost savings, we explore the data-driven landscape of chatbot performance.

Let’s go.

This post covers:

Chatbot Statistics (Our Top Picks)

  • Nearly 90% of people had at least one chatbot conversation
  • Approximately 1.5 billion people are using chatbots
  • 22% of micro-businesses use chatbots
  • 62% of consumers would talk to a chatbot than wait for a human agent
  • Companies with fewer employees use chatbots more
  • The chatbot market is expected to grow to $1.25 billion by 2025
  • 63% of executives believe AI can offer a terrific one-to-one person-like experience
  • Businesses can save up to 30% on their customer support costs by using chatbots
  • Quality bots and engaged audiences can generate 90% response rates
  • 60% of consumers abandon chatbots because their issues are too complex or unique

How Many People Use Chatbots?

1. Nearly 90% of people had at least one chatbot conversation

Tidio found that in 2022, 88% of people encountered at least one chatbot conversation. (And seven out of ten customers have had a positive experience.)

At this stage, it’s safe to say that nearly everyone has at least heard of chatbots and knows what they are. And we could roughly state that everyone has had a conversation with a chatbot in their lives.

You also don’t want to miss these must-know customer experience statistics.

Source: Tidio

2. Approximately 1.5 billion people are using chatbots

While the above percentage may not reveal too much, this one does. Around 1.5 billion people worldwide are using chatbots, with countries with the largest shares being the United States, India, Germany, the United Kingdom and Brazil.

It’s also said that chatbots will become the primary customer service channel for a quarter of businesses by 2027.

Have you seen our customer service statistics yet? (Find out how important customer service is.)

Source: Tidio

General Chatbot Usage Statistics

3. 22% of micro-businesses use chatbots

Businesses of all sizes benefit from using chatbots in one way or another. The most common usage of chatbots is among micro businesses, followed by small businesses, big businesses and medium businesses.

Business sizePlan to use chabtotsPlan to use chabtotsWon’t use chatbotsMicro22%43%22%Small20%60%18%Medium11%80%9%Big12%71%17%
Chatbot adoption by business size

From the table above, it looks like smaller businesses are adopting the technology faster than larger ones.

Source: Tidio

4. 62% of consumers would talk to a chatbot than wait for a human agent

Even though a much higher percentage of people aren’t willing to wait for a human agent and prefer to talk to a chatbot, 38% would still wait for a human.

This tells you that it’s best to offer both options, a live chat with a human agent and a chatbot with instant replies.

Reason for interactionHumanChatbotChecking order status29%71%Searching for products33%67%Getting info about deals/discounts38%62%Ordering food41%59%Booking a meeting42%58%Leaving contact details42%58%Making a payment46%54%Returning a product54%46%Troubleshooting60%40%Complaints72%28%
When would people prefer to talk to a human and when to a chatbot

Source: Tidio

5. 58% of B2B and 42% of B2C companies use chatbots

You will find B2B companies use chatbots more often than B2C companies.

Fun fact: Chatbots are a great strategy for capturing business leads, so the 16% gap between B2B and B2C in chatbot usage makes sense.

Don’t forget to check out insightful lead generation statistics.

Source: OvationCXM

6. 65% of internet and software companies use chatbots

The largest share of chatbot usage goes to internet and software companies – 65.1%. All the other industries take a much smaller piece of the pie.

For instance, 8.4% of professional services companies use it, 6.6% in the healthcare segment and nearly 4% in the consumer discretionary section, to name a few.

Source: OvationCXM

7. Companies with fewer employees use chatbots more

If a small business wants to compete with the big players but doesn’t have the resources to hire new staff members, technology can help them keep up with the fast pace.

That’s why companies with fewer employees (below 250) are more likely to use chatbots than larger ones. The larger companies usually have employed staff that takes care of customer service/support.

Number of employeesShare of sites using chatbots1-1039.2%11-5032%51-25016.3%251-1,0003.6%1,000+8.9%
Share of sites using chatbots per employee number

Source: OvationCXM

Chatbot Market Statistics

8. The chatbot market is expected to grow to $1.25 billion by 2025

The usage and adoption of chatbots is increasing rapidly. The market was worth only $190.8 million in 2016, but it’s expected to grow significantly over the coming years.

Source: Statista #1

9. The artificial intelligence market is forecast to reach $118.6 billion by 2025

It’s also worth looking at the bigger picture at this stage, the artificial intelligence software, that was valued at $9.5 billion in 2018 but is expected to hit $118.6 billion by 2025. Chatbots are only a tiny segment of the AI market.

Source: Statista #2

10. Chatbots are the fastest-growing brand communication channel

Between 2019 and 2020, chatbots grew the most among the common brand communication channels – an over 90% use increase. And there’s no sign of usage stopping, at least what we can see from the prediction above.

Source: Drift #1

11. Two-thirds of top global financial firms added chatbots to their apps

Around 66% of the leading international financial firms have a chatbot in their application. Moreover, using chatbots in online banking is also very popular (including voice-based experiences).

Source: Forrester

12. The healthcare chatbot market to surpass $543 million by 2027

The use of chatbots is expanding everywhere. According to Market Research Future, the healthcare chatbot market is expected to reach the half-billion-dollar milestone in value by 2027 (at a growth of 19.5% CAGR).

Source: GlobeNewswire

13. It’s expected that chatbots will handle up to 90% of queries

For 2022, it was said the chatbots would take 75-90% of queries, saving businesses around the world more than $8 billion per year.

Moreover, according to Gartner, around one in six of all global customer service interactions will go through artificial intelligence, including chatbots. That’s also one of the reasons why half of the world’s enterprises (Google, Facebook, etc.) will spend more money on chatbots than mobile applications.

Source: Juniper Research, Gartner

Chatbot Customer Support Statistics

14. Almost 30% of customers don’t know if their last customer service chat was with a human or a chatbot

What this tells you is that chatbots are becoming better and better, offering a much more personalized, human-like interaction.

When 27% of customers say they aren’t exactly sure if their last customer service interaction was with a human or a chatbot, you know the quality of AI is becoming very personalized.

Source: PWC

15. 63% of executives believe AI can offer a terrific one-to-one person-like experience

Not only can AI and chatbots reduce the time to get the tailored answers requested, but 63% of executives also believe that artificial intelligence has come to the point of delivering a fantastic one-to-one personalized customer experience.

Source: PWC

16. Almost one in six global customer service interactions is held by AI

In 2022, almost one in six global customer service interactions was held by conversational artificial intelligence. AI and chatbots are helping companies around the world by offering better and faster customer service to grow their businesses.

Source: CloudFactory

17. Almost 70% of consumers worldwide use chatbots for customer support

The practicality of the chatbot ensures quick answers to simple and low-complex queries. And that’s why nearly 70% of global consumers use chatbots for customer support. It’s also said that a whopping 85% of all customer interaction will be handled through a bot.

Source: Invesp

18. 40% of consumers don’t mind if it’s a bot or a human they’re getting support from as long as their query is sorted

When you have a question and get the answer in as quickly as a few seconds, who cares who it is from, a chatbot or a human agent. And that’s what 40% of consumers say; they’re perfectly fine if a robot helps them.

Source: Invesp

19. Businesses can save up to 30% on their customer support costs by using chatbots

Do you want to save money because you have an investment to make? One of the best ways is to implement a chatbot into your customer support because it can reduce up to 30% of your cost.

Remember, chatbots can handle anywhere up to 80% of routine tasks and customer questions. Instead of your staff running everything, let them take only the 20%, which are usually complex or very personalized support requests.

Source: IBM

20. The 24/7 service is one of the consumers’ biggest benefits of chatbots

When asking consumers what are the biggest benefits of chatbots on websites (have you checked our website statistics?), most reported having 24/7 service always available.

Source: Drift #2

Chatbot Conversion Statistics

21. Quality bots and engaged audiences can generate 90% response rates

Okay, this percentage goes to businesses that mastered the use of chatbots and have highly engaged customers.

However, even when it comes to low-performers, chatbot experiences can still generate response rates between 35-40%.

Source: Matthew Barby

22. Over 50% of businesses using chatbots generate more high-quality leads

If your business heavily relies on lead generation (don’t all?), investing in implementing a chatbot can raise the quality of your leads. 55% of companies report better quality leads because of the chatbot they use.

Keep in mind, because your chatbot can be available 24/7, you can also collect new leads 24/7.

Moreover, Leadoo reports a 20% or more discussion-to-lead conversion rate.

Source: Drift #1

23. Chatbots can increase website conversions by 100%

Can you imagine? A 100% increase in conversion rate? Okay, hype aside, Leadoo’s data shows that websites that use chatbots can boost conversion rates from 10-100%.

The improvements in conversions depend on various factors, like industry, the quality of chatbots (great conversations can ramp up conversions by 30%), etc.

Source: Leadoo

24. Online stores can increase revenue by 7-25% when using Facebook Messenger Checkbox and an abandonment cart conversational commerce

While eCommerce websites can see much better results when integrating the Facebook Messenger Checkbox, they can take things to the next level when combining it with an abandonment cart conversational commerce. Online store owners that combine the two see a 7-25% revenue boost.

Don’t forget to check our extensive shopping cart abandonment statistics.

Source: Chatbots Magazine

25. Almost 60% of businesses say chatbots deliver significant ROI for a small investment

Not only will a chatbot save you money (as you’ve learned earlier), but it can also massively improve your ROI for a small investment, according to 57% of business owners. In addition to that, business leaders said chatbots have increased their sales by a whopping 67%.

Source: Outgrow

Chatbot Challenges Statistics

26. 60% of people prefer to wait for a human agent than to interact with a chatbot

Even though chatbots improved by a lot, there are still many people who prefer to wait in a queue to speak to a human agent than to interact with a chatbot first. The other 40% don’t mind receiving quick help from a chatbot.

Source: Userlike

27. 60% of people believe a human would better understand their needs than a chatbot

Even though 48% of people prefer a chatbot that solves their issues over a chatbot with personality, 60% of them still believe that a human agent would better understand their needs than a “robot.”

Luckily, chatbots deliver excellent support and answers but lack empathy and accuracy regarding complex issues.

Source: Business Insider

28. 9% of people say companies should never use a chatbot

Luckily, few people (less than 10%) think companies should never use a chatbot. Maybe this 9% of people had a bad experience? Or maybe they thought they were speaking to a human, but it was actually a robot?

When people were asked about the main characteristics a chatbot should have, these are the five most common:

  • A chatbot should be friendly
  • A chatbot should always tell you it’s a robot
  • A chatbot should always give you the option to speak to a human agent
  • A chatbot should only be used initially
  • A chatbot should only be used to learn about the matter of the issue, then transferred to an agent
  • Source: Userlike

    29. 60% of consumers abandon chatbots because their issues are too complex or unique

    One of the main reasons consumers give up on a chatbot and move to a human agent is because their issues are too complex or unique/unusual.

    What consumers give up on a chatbotShare of respondentsToo complex issues60%Bot redirects to FAQs41%Too long respond time18%Impersonal conversation13%
    4 most common reasons consumers give up on a chatbot (US)

    Source: CGS

    30. Many people think companies are switching to all-chatbot responses too quickly

    In a US and UK study, many respondents reported that companies are switching to an all-chatbot customer support/service too quickly, which makes it harder for them to reach an actual human rep.

    Share of people saying companies are switching to chatbots too quickly

    Source: CGS

    Other Chatbot Statistics

    31. It takes 10 messages or less to resolve most queries

    Tidio found that nearly 90% of customer queries are resolved in ten or fewer messages. This shows that chatbot conversations are short (and usually successful).

    Source: Tidio

    32. Business owners using chatbot templates are most satisfied

    When comparing four styles of chatbots, business owners that use chatbot templates out-of-the-box, without modifying them, report the highest satisfaction rate. The least satisfied are businesses that hire someone outside their organization to design their bots.

    Source: Tidio

    33. Upselling chatbots have the highest conversion rates (20%), exit-intent the lowest

    Use caseAverage chatbot interaction ratesUpselling chatbots20%AI chatbots19%Discount chatbots14%Cart abandonment chatbots11%Chatbots for ordering phone calls11%Lead generation chatbots10%CSAT survey bots6%Chatbots created from scratch4%Product recommendation chatbots4%Exit-intent chatbots1%
    Average chatbot interaction rates per use case

    Source: Tidio

    34. Almost 30% of customers expect 24/7 help from chatbots

    The biggest expectation for 29% of customers is that the chatbot offers 24/7 support. Customers least expect to receive personalized messages.

    ExpectationShare of respondents24/7 support29%Fast replies24%Having access to human agent17%Using messages instead of a search bar11%No need to talk with anyone11%Personalized messages8%
    What customers expect from chatbots

    Source: Tidio

    35. 53% of customers are most frustrated about being put on hold

    The biggest frustration of customers when reaching out to customer service is being put on hold or waiting too long for responses. Surprisingly, the second most common frustration is agents being rude or impolite (hm, that never happened to me – everyone is always so kind).

    FrustrationShare of respondentsPut on hold/waiting too long for responses53%Rude or impolite agents47%Explaining problems to multiple people, multiple times41%No updates on my problems36%
    Customers’ most common frustration of reaching out to customer service

    Source: Tidio


    We hope you’ve gained a lot of valuable insights into the potential this transformative technology brings through our comprehensive chatbot statistics.

    By harnessing the data generated by chatbots, businesses can drive efficiency, enhance customer satisfaction and unlock significant cost savings.

    Technology and automation work wonders.

    Remember, the chatbot landscape is evolving rapidly, with advancements in natural language processing, machine learning and sentiment analysis shaping the future of (even more personalized) automated conversations.

    Step into the data-driven future, where chatbots serve as trusted companions on your journey to success.

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