5 Tips for Onboarding Ecommerce App Users
E-commerce has become one of the most commonly used ways to buy something on the Internet. In fact, in 2023, 20.8% of retail purchases are expected to take place. This is really huge!
Nowadays, a lot of global purchases are made through e-commerce platforms, and almost every second person tries to open his online shop. It is important to have an e-commerce onboarding process that will bring you more success than everyone.
Here are a handful of tips that really work, and if you play the right cards, your e-commerce business will succeed. These tips that you are going to learn about in this article will make the further endeavor easier while you process your onboarding.
Best Tips for Onboarding Ecommerce App Users
Every e-commerce online business has its own mobile app, and that is crucial. E-commerce businesses such as Amazon have an app that gives the best customer experience for its users. It is mentioned worthy that whenever you start onboarding your e-commerce business, parallelly work on an app.
And, of course, there are some tips that will help you to create an onboarding e-commerce app that gives its users a great user experience and will convert users into customers.
Here are the tips that will boost your e-commerce business:
The first impression is IMPORTANT
The logic of the old saying “love at first sight” obviously applies here too. When creating an app, consider this fact. What does it mean? Let’s put points on it.
Starting from the login and ending with the app design for both mobile and laptop users, you should create a user-friendly app. First of all, let’s talk about the process of signing in. Usually, it takes some time, but you have to make it easier and keep it simple. Originally, if, at this stage, your app is well-crafted both for mobile and desktop versions, then it can make a huge difference, hence increasing organic traffic and retention rates.
What is the user seeing before they try to log in? Right, welcome screen. The welcome screen also has a huge subconscious impact on the user. Your welcome screen should create the feeling that your e-commerce app is the right place for what he is looking for. Try to balance your selling point and the desire to explore the app.
For this process, brainstorming is a really good idea as it will help gather your employees and exchange some new strategies for welcoming. Using the SharePoint calendar, you can organize these brainstorming sessions, discuss new approaches, and finalize the best one.
Opt-in and Push notifications
In terms of creating a greater customer experience and e-commerce app, many apps send push notifications to their users. Push notifications let the users learn about your discounts, offers, and upcoming sales.
By only asking your users, briefly explaining what are the things they’ll benefit from, to opt-in for push notifications. This will dramatically increase your brand visibility, and you will be able to gather more subscribers with only one click. 63% of customers view onboarding as an important and first-coming factor in their decision to subscribe.
Do not ask them to opt-in as soon as they sign in. Wait! Because without knowing what app they are interacting with, the decision to opt-in can be very tough, so give them some time. After the user uses the app several times, then you can ask them to opt-in. Whenever the user is convinced that your app gives them value, it is more likely that they will opt-in.
When it comes to push notifications, it's important to remember that your users are real people with their own interests and preferences. By taking the time to understand your users and sending notifications that are personalized and relevant to them, you can create a deeper connection with your audience and make them feel valued. Think about the types of notifications that would be useful and exciting for your users, and send them at the right time to maximize engagement. In this process, you will learn how to more professionally interact with your audience as well. This will make your future campaigns more successful, including SMS marketing for eCommerce, email newsletters, or influencer marketing. Consider that you can use these for notifications as well.
But be careful not to overdo it – just like you wouldn't want to receive too many notifications, your users don't either. So, make sure to find the right balance and only send notifications when they truly provide value to your users. By doing so, you can create a more human and authentic experience through your app, which can lead to increased loyalty and brand recognition.
Provide Quick Tips
Quick tips are part of the greater user experience you want to reach. Although your app has to be very simple, you still need to create quick tips. For the user, it is like you accompany him on his very road.
And there are some ways you can provide value by giving quick tips:
- Be friendly with push notifications: Instead of bombarding users with sales pitches, use push notifications to offer helpful tips that are specific to their interests or previous purchases. This will help build a friendly relationship with your users and make them feel valued.
- Guide them through onboarding: Help users feel more comfortable with your app by providing a warm onboarding experience. Use interactive tutorials and clear instructions to guide them through the app's features, and make sure to offer quick tips along the way.
- Talk to them like friends: When creating a FAQ section, write the content in a conversational tone. Use simple, jargon-free language and make the tips easy to understand. Remember, you're talking to real people, not robots!
- Create fun and engaging video tutorials: People love watching videos, so create short and engaging tutorials that show off your app's features in a fun and friendly way. Use humor, music, and a human touch to make the videos more entertaining and memorable.
- Offer real-time support: When users need help, offer friendly and personalized support through live chat. Listen to their concerns, offer quick tips, and help them find what they need. By being friendly and approachable, you can create a loyal customer base that loves your app and recommends it to others. This approach will later help with your word-of-mouth marketing, referral programs, and other similar campaigns.
Create a Welcome Email that gives the Best User Experience
At first glance, it seems that the welcome email has little relevance to the goal you have, which is to convert users into customers. You got to think: “How can I give a great user experience out of my own platform? I can’t.”
But really? The answer is YES, you can. It is directly related to it, and you should consider including it in your strategies. Remember, Email is a part of user onboarding.
But why is it important? First of all, let’s understand that Welcome Email is a part of your first impression. Remember? We talked about it. So in order to make a good impression on your users, you need to write good-quality welcome emails. In addition, it’s also essential to make sure your emails are safe by using an SPF checker and consulting with professionals if needed.
It also can create brand loyalty, which means that you should try to connect with your users, and if everything goes right, then users will feel that. This will dramatically increase the user-to-customer conversion rate. Moreover, you should also ensure your employees are engaged with the whole process and ready to do everything to make users satisfied. Consider tracking the eNPS to find out about employee satisfaction levels.
When tailoring your welcome email, remember that it must include information about your ecommerce onboarding app. So that from the start, your users understand that your app is giving them value.
Test the Onboarding Experience
Good; now that you’ve tailored your user experience strategies, it’s time for you to test the software. Remember, failure is not an option. Failing means lost users, therefore, customers. During this process, you should consider using a private cloud so that all the data and any important information will stay safe. Luckily, there are many cloud services for startups you can get if your eCommerce business is operating in such a way.
Imagine a situation where you are writing a very important paper for your university. Before sending you want to proofread it, right? You would not like your professor to find out some mistakes. The same logic is implemented here as well. Check and test every detail your users will be interacting with.
To ensure its success and minimize the risk of user dissatisfaction. Testing should be done from the user's perspective, with a focus on identifying any bugs, glitches, or design issues that could negatively impact the user experience. So when testing your e-commerce app, try to have a look at things like your users would.
It's also crucial to test the app's performance, including its speed and reliability. Users expect the app to load quickly and be responsive, so any delays or crashes can lead to frustration and a negative experience.
Finally, don't forget to test the app's compatibility with various platforms, operating systems, and web browsers. This ensures that the app can be accessed by the widest possible audience, regardless of their device or preferred method of browsing.
What’s the conclusion?
Nowadays, to launch an ecommerce business, creating an e-commerce onboarding app is really really hard but surely doable. You have to be the best among millions of people trying to do the same thing you are doing. With the help of the tips provided in this article,be able to create the right strategy that is not going to fail and will guarantee you awesome results and user experience.
These include understanding your target audience, creating a seamless and personalized onboarding process, incorporating features that offer value to users, leveraging user feedback to improve the app, and thoroughly testing the app before launch. By following these tips and strategies, you can increase your chances of success and build a loyal customer base so that the customers keep coming back for more. Remember, building a successful e-commerce onboarding app requires patience, dedication, and a commitment to delivering an exceptional user experience.